Founded by Janet Cruz Bisonó, Janet believes in the massive power that "talking money" can have in positively transforming and elevating cultures and communities. By fusing media, technology and storytelling, Latina Money is empowering modern women to lift the taboo and harness the power of money to write and rewrite cultural narratives.
As a first-generation Latina and daughter of immigrant parents, Janet witnessed the people she loved most slowly deteriorate from degenerative diseases sped up by a lifetime of manual labor. What that experience instilled in her was the curiosity to learn how to stop trading time, health or sanity for money, along with the skills it takes to get and feel more in control of her money so that money wouldn’t have to work her, or any of her loved ones into an early grave.
While her work within the Latinx community is a direct expression of her cultural roots, Janet embraces the challenge and adventure of navigating, blending, and remixing old-world values with new-world progress in a journey that speaks true to the experience of all multicultural women.
At the age of 21 years old, Janet left the working world, put college on hold, applied for a 5,000 dollar loan and backpacked through several continents solo for six months despite her family's fear and disapproval. Now more than 10 years later, that experience continues to be one of the most profound and most profitable investments of her life that not only resulted in an extensive career in Intelligence and National Security but also contributed to her wealth creation journey, and shaped her as a multicultural Latina.
As the host and voice behind the Latina Money podcast, Janet now speaks money and wealth with successful entrepreneurs, amazing creatives, and industry elites to share exclusive insider tips, wisdom + actionable tips that all modern women can use to build wealth and create smart and savvy income.
As a Millennial Latina influencer, podcaster, and financial educator, what Janet is most proud of is her diverse and highly engaged community of change makers exploring distinct ways to make money and build lives that they can be proud of whilst giving, living, and serving their own communities in more profound and impactful ways.
Latina Money is a financial empowerment platform designed to ignite + fuel wealth creation for the modern Latina.